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| Just as small companies in emerging markets are seeking to develop products and opportunities in the developed economies, so are their US & Canadian counterparts seeking access to new & emerging markets to expand their service and product offerings. This is partly as a result of globalization, but more immediately, as a result of contractions in domestic opportunities due to the recession. This creates an opportunity for bilateral wealth creation unlike at any other time in history. Export Path® helps to facilitate this process of bilateral wealth creation. |
Different businesses have different needs. For some it's business development, for others it's operational issues such as logistics and order fulfillment. Export Path® uses a phased approach to assist businesses in their quest for new markets and opportunities. This approach systematically addresses the critical barriers small businesses face when trying to develop new markets or new products. Businesses may access whichever assistance they need, but the services are delivered in a structured and disciplined manner to improve chances of success in the marketplace.
The major steps are
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| Export Path - Introduction
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Export Path® is a public-private partnership (PPP) comprised of public, private, financial and non-profit entities from more than a half dozen countries. The partnership exists to assist small businesses from developed economies to enter emerging markets, and to assist small businesses in emerging markets to develop products for more developed economies. The partnership was formed to facilitate bilateral trade. It is focused on providing PRACTICAL assistance in product development, capital formation and market entry.
The critical benefit of this platform is that it provides a simple and efficient means for companies to explore many markets at the same time, at minimal cost. Partners work together to assist companies looking at various markets for their goods and services. It is private sector-led. Partners include various embassies, trade development agencies, banks & financial institutions, investment promotion agencies, non-profit trade support groups, and so on. Export Path is headquartered and coordinated globally out of the Washington DC area by Vertical Optimization, LLC.
Export Path® provides very specific assistance to businesses. These include:
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